Yan LUONG

I am a communications specialist, a collaborative innovation geek, a self taught chef, a massage therapist in the making and an electronic music club & wine bar co-owner.

I help institutions and NGOs understand and leverage marketing and communications with a focus on digitalisation, content strategy and community engagement since 15 years.

After having led French-speaking Switzerland's leading youth radio station Couleur 3 marketing and communications activities, I participated in the development and deployment of digital units at Montreux Jazz Festival (MJF), Radio Télévision Suisse (RTS), Présence Suisse (Switzerland's public diplomacy and image promotion abroad unit) and the International Committee of the Red Cross (ICRC).

I then acted as deputy director at foraus - Switzerland's leading grassroots foreign policy think tank - and focused there on collaborative innovation.

In 2018/19, I joined Ho Chi Minh City-based The Observatory - Vietnam's leading electronic music venue - and contributed to the professionalisation of its marketing and communications team and strategy, with a focus on branding, digital marketing, community engagement and international institutional partnerships.

From 2019 to 2021 I kickstarted the communications unit of the Department of Culture of the city of Vevey, where I also implemented several digital cultural policy projects and overviewed the marketing and communications activities of three museums, a public library and a festival.

I am currently senior communications consultant at ftc communication, freelance digital cultural communications consultant and academic lecturer.

As a consultant, I have been advising institutions such as Radio Télévision Suisse (RTS), Bureau de l'Information et de la Communication de l'Etat de Vaud (BIC), the Swiss Federal Office of Public Health (FOPH), My Switzerland (Switzerland's Tourism Board), Pro Helvetia (Switzerland's council for the arts) or Théâtre de Vidy, amongst others.

I teach communications, digital communications, social media management, crisis management and growth hacking principles at University of Geneva Medi@LAB, University of Applied Sciences of Western Switzerland Innokick Master programme, Lausanne Conservatory, University of Lausanne / Swiss Institute of Technology (EPFL) joint continuous education programme and the Swiss Academy of Marketing.

Do not hesitate to connect!