Yan LUONG
Marketing, Communications, and Digital Engagement in Lausanne, Suisse
I help institutions and NGOs understand and leverage marketing and communications with a focus on digitalisation, content strategy and community engagement since 15 years.
After having led French-speaking Switzerland's leading youth radio station Couleur 3 marketing and communications activities, I participated in the development and deployment of the digital marketing, communications and engagement units and strategies at Montreux Jazz Festival (MJF), Radio Télévision Suisse (RTS), Présence Suisse (PRS - Switzerland's public diplomacy and image promotion abroad unit) and the International Committee of the Red Cross (ICRC).
I then acted as deputy director at foraus - a grassroots foreign policy think tank - and focused there on collaborative innovation, academic research as well as new ways of working.
In 2018/19, I joined Ho Chi Minh City-based The Observatory - Vietnam's economic capital's leading electronic music venue - and contributed to the professionalisation of its marketing and communications team and strategy, with a focus on branding, digital marketing, community engagement and international institutional partnerships.
From 2019 to 2021 I kickstarted the communications unit of the Department of Culture of the city of Vevey, where I also implemented several digital cultural policy projects and overviewed the marketing and communications activities of three museums, a public library and a festival.
As a marketing & communications strategy consultant, I have been advising institutions such as Radio Télévision Suisse (RTS), Protection Civile du Canton de Vaud (PCiVD), Bureau de l'Information et de la Communication de l'Etat de Vaud (BIC), Police cantonale vaudoise (Polcant), the Swiss Federal Office of Public Health (FOPH), My Switzerland (Switzerland's Tourism Board), Pro Helvetia (Switzerland's council for the arts), Département de la culture du Canton du Valais or Théâtre de Vidy, amongst others.
I teach communications, digital communications and digital marketing management at the University of Geneva (UNIGE)’s [email protected], the University of Applied Sciences of Western Switzerland (HES-SO)’s Innokick Master programme, Lausanne's Conservatoire (HEMU), University of Lausanne (UNIL) / Swiss Institute of Technology (EPFL) joint continuous education programme and the Swiss Academy of Marketing (SAWI).
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